CFA Montréal and CFA Québec are joining forces to elevate the CFA Institute’s 2025 campaign. The Charterholder Value Campaign was originally an international digital initiative aimed at increasing the visibility of the CFA® designation by highlighting the expertise and integrity of the 200,000 charterholders around the world. Until now, it had been promoted primarily on LinkedIn.
With the support of five members from our two CFA Societies who will carry our messages, we are doing more than adapting the concept to our local reality: we are amplifying the campaign across strategic Quebec business media, including La Presse and Les Affaires. LinkedIn will also be one of the platforms used for this first joint public relations initiative.
Our target audience is the Quebec business community, with a particular focus on large and mid-sized companies outside the financial sector. Our goal is to demonstrate how the expertise of CFA charterholders can positively contribute to the growth and governance of their organizations. We hope this initiative will encourage more of them to bring such expertise into their teams.
Keep an eye on these media outlets in the coming days, including the special issue Les Affaires – 300 Grandes entreprises, the Femmes en finance portfolio, and Les As de la finance in La Presse in early May. There, you will meet the ambassadors who agreed to represent our community — whom we sincerely wish to thank: Jimmy Jean, CFA, Mariem Elsayed, CFA, Chantal Ouimet, CFA, Mathieu Berthiaume, CFA, and Alex Boucher-Pelletier, CFA.
In the meantime, you can get a preview of the CFA Institute’s 2025 campaign.
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