{"id":35927,"date":"2026-04-16T17:48:29","date_gmt":"2026-04-16T21:48:29","guid":{"rendered":"https:\/\/cfamontreal.org\/?p=35927"},"modified":"2026-04-21T16:28:57","modified_gmt":"2026-04-21T20:28:57","slug":"a-new-campaign-to-highlight-your-title","status":"publish","type":"post","link":"https:\/\/cfamontreal.org\/en\/une-nouvelle-campagne-pour-mettre-en-valeur-votre-titre\/","title":{"rendered":"New campaign to highlight the value of your designation"},"content":{"rendered":"<p>CFA Montr\u00e9al and CFA Qu\u00e9bec are joining forces to elevate the CFA Institute\u2019s 2025 campaign. The Charterholder Value Campaign was originally an international digital initiative aimed at increasing the visibility of the CFA\u00ae designation by highlighting the expertise and integrity of the 200,000 charterholders around the world. Until now, it had been promoted primarily on LinkedIn.<\/p>\n\n\n\n<p>With the support of five members from our two CFA Societies who will carry our messages, we are doing more than adapting the concept to our local reality: we are amplifying the campaign across strategic Quebec business media, including La Presse and Les Affaires. LinkedIn will also be one of the platforms used for this first joint public relations initiative.<\/p>\n\n\n\n<p>Our target audience is the Quebec business community, with a particular focus on large and mid-sized companies outside the financial sector. Our goal is to demonstrate how the expertise of CFA charterholders can positively contribute to the growth and governance of their organizations. We hope this initiative will encourage more of them to bring such expertise into their teams.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Where to find us?<\/h2>\n\n\n\n<p>Keep an eye on these media outlets in the coming days, including the special issue Les Affaires \u2013 300 Grandes entreprises, the Femmes en finance portfolio, and Les As de la finance in La Presse in early May. There, you will meet the ambassadors who agreed to represent our community \u2014 whom we sincerely wish to thank: Jimmy Jean, CFA, Mariem Elsayed, CFA, Chantal Ouimet, CFA, Mathieu Berthiaume, CFA, and Alex Boucher-Pelletier, CFA. <\/p>\n\n\n\n<p>In the meantime, you can get a <a href=\"https:\/\/www.cfainstitute.org\/employers\/hire\">preview<\/a> of the CFA Institute\u2019s 2025 campaign.<\/p>","protected":false},"excerpt":{"rendered":"<p>CFA Montr\u00e9al et CFA Qu\u00e9bec s\u2019unissent pour propulser la campagne 2025 du CFA Institute. La Charterholder Value Campaign est \u00e0 l\u2019origine une initiative num\u00e9rique internationale visant \u00e0 accro\u00eetre la visibilit\u00e9 [&hellip;]<\/p>\n","protected":false},"author":12021,"featured_media":36022,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"categories":[42],"tags":[],"class_list":["post-35927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Une nouvelle campagne pour mettre en valeur votre titre - CFA Montr\u00e9al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cfamontreal.org\/en\/a-new-campaign-to-highlight-your-title\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une nouvelle campagne pour mettre en valeur votre titre - CFA Montr\u00e9al\" \/>\n<meta property=\"og:description\" content=\"CFA Montr\u00e9al et CFA Qu\u00e9bec s\u2019unissent pour propulser la campagne 2025 du CFA Institute. 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