{"id":34692,"date":"2026-02-19T17:04:06","date_gmt":"2026-02-19T22:04:06","guid":{"rendered":"https:\/\/cfamontreal.org\/?p=34692"},"modified":"2026-03-12T09:29:55","modified_gmt":"2026-03-12T13:29:55","slug":"choose-finance-a-collective-mobilization-to-inspire-the-next-generation","status":"publish","type":"post","link":"https:\/\/cfamontreal.org\/en\/choisis-la-finance-une-mobilisation-collective-pour-inspirer-la-releve\/","title":{"rendered":"Choose Finance: a collective effort to inspire the next generation"},"content":{"rendered":"<p><strong><em>Choose Finance<\/em><\/strong> is a Finance Montr\u00e9al initiative, supported by CFA Montr\u00e9al, aimed at attracting a new generation of talent to our industry. The three-year initiative has been visible all over the city for the past few months - on social networks, BIXI, buses, urban posters, in Urbania, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A campaign to change the way people look at finance<\/h2>\n\n\n\n<p>The sector faces a real challenge: attracting a more diversified younger generation, sometimes wary of an industry still associated with persistent myths. The campaign responds directly to this challenge by showcasing finance that is innovative, human, and sustainable. It highlights the concrete contribution made by professionals in the sector and the diversity of possible career paths.<\/p>\n\n\n\n<p>The goal: to demystify the professions, promote their impact, and inspire young people \u2013 particularly CEGEP students, but also university and high school students \u2013 to consider a career in finance.<\/p>\n\n\n\n<p>The campaign is gaining momentum because it is supported by a wide network of financial institutions and partners, including our association. As a community of investment professionals, we share the ambition to show that finance is exciting, full of career opportunities, and a driving force behind the sustainable transition. A positive lever for our profession, likely to interest young people.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A concerted effort supported by an entire ecosystem<\/h2>\n\n\n\n<p>The campaign is gaining momentum because it is supported by a wide network of financial institutions and partners, including our association. As a community of investment professionals, we share the ambition to show that finance is exciting, full of career opportunities and a driving force behind sustainable transition. A positive lever for our profession, likely to interest young people.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-full\"><img decoding=\"async\" width=\"165\" height=\"292\" src=\"https:\/\/cfamontreal.org\/wp-content\/uploads\/2026\/02\/capture.jpg\" alt=\"\" class=\"wp-image-34703\" srcset=\"https:\/\/cfamontreal.org\/wp-content\/uploads\/2026\/02\/capture.jpg 165w, https:\/\/cfamontreal.org\/wp-content\/uploads\/2026\/02\/capture-7x12.jpg 7w\" sizes=\"(max-width: 165px) 100vw, 165px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading\">Our members' contribution<\/h2>\n<\/div>\n\n\n\n<p>Several CFA Montr\u00e9al members are directly involved in the campaign, including Hugo Joemets-Painchaud, CFA, and Fran\u00e7ois Cr\u00e9met, CFA, a director on our Board of Directors and BDC representative. One of his <a href=\"https:\/\/www.instagram.com\/reel\/DQFc8RDj33q\/?igsh=aDNzc3lkNTFpbTho\" target=\"_blank\" rel=\"noreferrer noopener\">reels<\/a> has topped 600,000 views.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why it matters to our community<\/h2>\n\n\n\n<p>By supporting this campaign, CFA Montr\u00e9al is investing in the future of the profession and aiming to attract more women to investment. Some preliminary results, such as the number of followers on the campaign's Instagram account, show that more than half are young girls.<\/p>\n\n\n\n<p>As of last December, there had been 1,133,800 views of the various videos presented, illustrating the tangible impact of the campaign.<\/p>\n\n\n\n<p>this address <a href=\"https:\/\/choisislafinance.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">this address<\/a>. The CFA program is one of the courses recommended on this site for starting or sustaining a career in finance.<\/p>\n\n\n\n<p>We're proud of this collaboration, which has reached thousands of young people and opened the doors to investment management. And this is just the beginning.<\/p>","protected":false},"excerpt":{"rendered":"<p>Choisis la finance est une initiative de Finance Montr\u00e9al, appuy\u00e9e par CFA Montr\u00e9al, visant \u00e0 attirer une nouvelle g\u00e9n\u00e9ration de talents vers notre industrie. Pens\u00e9e sur trois ans, elle est [&hellip;]<\/p>\n","protected":false},"author":12021,"featured_media":34696,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","_tec_slr_enabled":"","_tec_slr_layout":""},"categories":[42],"tags":[],"class_list":["post-34692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouvelles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Choisis la finance: une mobilisation collective pour inspirer la rel\u00e8ve - CFA Montr\u00e9al<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cfamontreal.org\/en\/choose-finance-a-collective-mobilization-to-inspire-the-next-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choisis la finance: une mobilisation collective pour inspirer la rel\u00e8ve - CFA Montr\u00e9al\" \/>\n<meta property=\"og:description\" content=\"Choisis la finance est une initiative de Finance Montr\u00e9al, appuy\u00e9e par CFA Montr\u00e9al, visant \u00e0 attirer une nouvelle g\u00e9n\u00e9ration de talents vers notre industrie. 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